welcome
LONGORIA.FR is represented in the fashion market by the LONGORIA brand. These brand collections and their fashion lines are aimed at various target groups, creating a brand world of extraordinary fashion diversity at a constantly high level of quality.
The womens - and menswear collections in the LONGORIA line offer versatile fashion ranges with a rich array of elegant “modern classics” in business - leisure- and formalwear: perfect looks that satisfy the most demanding tastes and accentuate the wearer’s personality.
LONGORIA delivers unconventional looks for men and women: clothes that are progressive yet never overstated. The collections feature architectonic lines and new takes on classic shapes. By offering trendsetting design and superior quality, LONGORIA satisfies the high expectations of´its fashion-conscious customers.
LONGORIA at a Glance
Centralized in the LONGORIA headquarters in France, an internal marketing and graphics team is responsible for determining the strategic and uniform communications around the LONGORIA concept. Whether it is in the advertising campaigns, the LONGORIA Fashion Shows, the collection presentations to the industry or any other form of promotional activity: The product takes center stage.
The aim of Phase I of LONGORIA’s long-term oriented business plan, which was launched in 2008, is to reinforce its position as one of the leading multi-category Luxury brands.
We will achieve our goals by continuing to do what we have always done – harnessing our resources and experiences to provide our consumers with innovative products that successfully fuse the creative influences from the world of lifestyle and fashion.
Our Values
LONGORIA plans to evolve the organization through the fostering of unique company values, all compatible with the personality of the brand. These can be best summarized in four words: Passion, Openness, Self-belief and Entrepreneurship.
Passion
LONGORIA is not a business that manufactures and sells soap powder or ballpoint pens or instant coffee. LONGORIA makes products designed to facilitate the individual achievements that evoke the most passionate responses.
Openness
Today's marketplace is one of the fastest changing and dynamic on the planet. To respond quickly and effectively in this environment demands a culture of openness, where opinions can be shared without fear of blame and where old wisdom can be questioned without the fear of antagonism. In this culture, respect and understanding flourish naturally, teamwork flows seamlessly, barriers dissolve and a much over-used word, empowerment, takes on real meaning.
Self-belief
Global businesses face new challenges every day. It is the quality of the people in these businesses and their belief in their own abilities that enable these challenges to be overcome. LONGORIA's recognition of this is reflected in its determination that everyone in the company understands and embraces the company values, as well as benefits from the experience and integrity of their colleagues. Only with self-belief will individuals have the confidence to make things happen, take the tough decisions and realize their ambitions for themselves and, ultimately, for the business.
Entrepreneurship
Few businesses succeed without great ideas. LONGORIA has been built on them and needs them to flow relentlessly hour by hour, day by day. This demands a willingness to think outside the box, to zig where others zag and to seek inspiration beyond the more obvious boundaries of our business universe. Such creativity has inspired the LONGORIA brand strategy. It will also be needed to make it a reality.